The Calabash Magazine was launched on the 27th of July 2005 by its founder/publisher Bankole Jones with an aim of being the most exciting and inspirational showcase lifestyle magazine promoting the cultural, educational and social side of the people of Sierra Leone.
On the occasion of the 2007 Annual Meeting of the African Development Bank, which is historically taking place in Shangahi, China on May 16-17, 2007, the newly revamped and cutting edge African magazine CALABASH will be launching its Summer Issue as a first-time insert in the award-winning and influential FINANCIAL TIMES newspaper.
CALABASH highlights the emerging splendors of Sierra Leone, its economic opportunities and its vibrant culture.
The ADB Meeting in Shanghai underscores the vast synergies between Africa and Asia, and thus offers forward-looking companies and individuals a perfectly targeted occasion to learn about dynamic investment opportunities in a country on the move: Sierra Leone.
Effective from 1 January 2007 to 31 December 2007
1. These conditions shall apply to all advertisements accepted for publication. Any other proposed condition shall be void unless incorporated clearly in written instructions and specifically accepted by the Publisher.
2. All advertisements are accepted subject to the Publisher’s approval of the copy and to the space being available.
3. The Publisher reserves the right to omit or suspend an advertisement at any time for good reason, in which case no claim on the part of any Advertiser for damages or breach of contract shall arise. Should such omission or suspension be due to the act or default of the Advertiser, or his servants or agents, then the space reserved for the advertisement shall be paid for in full not withstanding that the advertisement has not appeared. Such omission or suspension shall be notified to the Advertiser as soon as possible.
4. If the Publisher considers it necessary to modify the space or alter the date or position of insertions or make any other alteration, the Advertiser will have the right to cancel if the alterations requested are unacceptable, unless such changes are due to an emergency or circumstances beyond the Publisher’s control. Every care is taken to avoid mistakes but the Publisher cannot accept liability for any errors due to third parties, sub-contractors or inaccurate copy instructions.
5. The Advertiser warrants that the advertisement does not contravene any Act of Parliament nor is it in any other way illegal or defamatory or an infringement of any other party’s right or an infringement of the British Code of Advertising Practice.
6. The Advertiser will indemnify the Publisher fully in respect of any claim made against the Publisher arising from the advertisement. The Publisher will consult with the Advertiser as to the way in which such claims are to be handled.
7. Advertisement rates are subject to revision at any time and orders are accepted on condition that the price binds the Publisher only in respect of the next issue to go to press. In the event of a rate increase, the Advertiser will have the option to cancel the order without surcharge or continue the order at the revised advertisement rates.
8. The advertiser warrants to maintain strict confidentiality around details of the commercial arrangements between the Publisher and themselves. Should details of advertising contracts be passed to any third party, the Publisher reserves the right to retrospectively surcharge advertisers to the appropriate rate as defined by this rate card.
9. If an Advertiser cancels the balance of a contract, except in the circumstances set out in clauses 4 or 7, he relinquishes any right to any discount to which he was previously entitled and advertisements will be paid for at the appropriate rates.
10 Recognised advertising agents will be allowed by the Publisher 5% commission on the quoted rates as appropriate provided payment is made by the due date and all other requirements are strictly complied with.
11. The due date for payment is required 14 days before publication. If accounts are not paid by the due date the Publisher reserves the right to cancel the order.
12. Charges will be made to the Advertiser or his Agent where the printers are involved in extra production work owing to acts defaults of the Advertiser or his Agent. The charges will be at the rates agreed prior to publication.
13. Complaints regarding reproduction of advertisements must be in writing, and must be received within one calendar month the on sale date.
14. Cancellation: Notice in writing is required to stop or suspend an insertion. The notice is to arrive with the Publisher 12 weeks prior to publication date.
15. If copy instructions are not received by the agreed copy date guarantees can not be given that corrections will be made and the Publisher reserves the right to repeat the most appropriate copy.
16. Advertisers’ property, artwork etc, are held at Owners’ risk and should be insured by them against loss or damage from whatever cause. The Publisher reserves the right to destroy all advertising material which has been in his custody for 6 months from the date of its last appearance.
17. For the purpose of these conditions, ‘Advertiser’ shall refer to the Advertiser or his Agent whichever is the principal.
18. These conditions and all other express terms of the contract shall be governed and construed in accordance with the Laws of England.
19. The distribution boundaries of wholesalers do not precisely co-incide with those of ITV areas, and that therefore there may be some small variation at the margins of each area. Every effort is made to adhere as closely as possible to ITV territories.
20. Final print-runs are not decided until one week prior to on-sale. Therefore the total amount of inserts used may vary.
21. The distribution boundaries of wholesalers do not precisely co-incide with those of ITV areas, and that therefore there may be some small variation at the margins of each area. Every effort is made to adhere as closely as possible to ITV territories. Final print-runs are not decided until one week prior to on-sale. Therefore the total amount of inserts used may vary. Unless an Advertiser has been guaranteed the position of Fully Facing Matter in writing then advertisements could appear opposite other advertisements and no compensation will be given.
22. Occasionally CALABASH may print an additional run of "Lite" magazines for marketing and sampling purposes only. These will be over and above the full print-run of the main magazine and only 70% of the total advertising volume of the corresponding on-sale issue of CALABASH is required to be reprinted in any Lite. The advertisements which do appear are entirely at the discretion of the Publisher and have no positional guarantees attached.
| DISPLAY ADVERTISING RATES 2007 Effective from 1 January 2007 to 31 December 2007 | |||
|---|---|---|---|
| DPS | CALABASH | HALF DPS | CALABASH |
| 1st DPS | $6,000 | Front Half | $3,000 |
| 1st 3rd | $5,800 | Back Half Gtd Position | $2,800 |
| Front Half | $5,650 | ROM | $2,700 |
| Cover Story* | $5,200 | ||
| Back Half Gtd Position | $5,100 | HALVES | CALABASH |
| ROM | $4,950 | Front Half Right Hand | $1,500 |
| Front Half | $1,300 | ||
| PAGE | CALABASH | Back Half Gtd Position | $1,200 |
| Right Hand Page 1 | $4,050 | ROM | $1,100 |
| Page 3 Facing Contents | $4,500 | ||
| Right Hand Page 2 | $3,800 | THIRDS | CALABASH |
| Right Hand Page 3 | $3,650 | Front Half Right Hand | $1,200 |
| 1st 3rd or Diary | $3,550 | Front Half | $1,000 |
| Facing 7 days | $3,500 | Back Half Gtd Position | $900 |
| Front Half Right Hand | $3,400 | ROM | $800 |
| Front Half | $3,250 | ||
| Facing Cookery | $3,250 | QUARTERS | CALABASH |
| Horoscopes or Cover Story | $3,200 | Front Half Right Hand | $900 |
| Fashion, Beauty, Health, Travel | $3,200 | Front Half | $850 |
| Glamourous Editorial | $3,150 | Back Half Gtd Position | $800 |
| ROM | $3,050 | ROM | $880 |
| IBC | $3,450 | ||
| OBC | $4,500 | ||
| DISPLAY ADVERTISING MECHANICAL DATA & TECHNICAL SPECIFICATIONS (in millimetres) Effective from 1 January 2007 to 31 December 2007 | ||||
|---|---|---|---|---|
 |  |  |  |  |
| DPS 298 x 458 Type area 336 x 486 Bleed 330 x 480 Trim | 1/2 page DPS 147 x 458 Type area 168 x 486 Bleed 165 x 480 Trim | Whole Page 298 x 220 Type area 336 x 246 Bleed 330 x 240 Trim | 1/2 page vertical 298 x 108 Type area 336 x 122 Bleed 330 x 119 Trim | 1/2 page horizontal 147 x 220 Type area 168 x 246 Bleed 165 x 240 Trim |
| CDs /Zip discs to be supplied at 100%. | CDs /Zip discs to be supplied at 100%. | |||
 |  |  |  |  |
| 1/3 page vertical 298 x 70 Type area 336 x 84 Bleed 330 x 81 Trim | 1/3 page horizontal 91 x 220 Type area 112 x 246 Bleed 109 x 240 Trim | 1/4 page vertical 298 x 52 Type area 336 x 66 Bleed 330 x 63 Trim | 1/4 page portrait 147 x 108 Type area 168 x 122 Bleed 165 x 119 Trim | 1/4 page horizontal 63 x 220 Type area 84 x 246 Bleed 81 x 240 Trim |
| ALL LIVE MATTER MUST BE A MINIMUM OF 5MM INSIDE THE TRIM AREA | ||||
| SPECIFICATIONS | ||||
| Full detailed technical specifications for pre-press products are. available on request. Printing Process: Photogravure All advertising copy is to be sent to Calabash Production Department at the address below, in one of the following formats: DIGITAL FILES: ZIP with a capacity of 100MB and Jaz with a capacity of 1GB can be accepted provided they are accompanied by the relevant fonts and 2 gravure cromalin proofs. CD ROM: Advertising copy on CD ROM in Macintosh or Scitex format can be accepted provided it is accompanied by the relevant fonts and 2 gravure cromalin proofs. NB. All discs must be runt through an anti-virus program before dispatching. PREFERRRED FORMAT: High resolution pdf with all fonts embedded and 2 cromalins printed on LWC paper: PSTAR_P3_LWC_M_v1. Web offset standard proofs are not acceptable. FTP SITE/ISDN: Following authorisation from Calabash Production and Advertising Departments, arrangements can be made for Calabash printers to receive copy by FTP SITE/ISDN. Where Calabash has agreed delivery direct to its printers, 2 gravure cromalin proofs must still be supplied to the Production Manager in London. Please email for further details. Advertisers must inform the Production Manager at the address below if changes are made to their digital files but not on the accompanying colour proof. Advertising copy supplied for different issue numbers must be supplied on a separate disc/CD. Where copy is to be repeated from a previous issue, a separate copy instruction must be supplied in writing. All advertisements must be supplied at 100%. FILM: Calabash can no longer accept film copy. Any film received by Calabash will require digitising. This will be carried out at the advertisers’ expense. If advertisers do not provide 2 cromalin proofs to the colour ref: PSTAR_P3_LWC_M_v1, an accurate colour match cannot be guaranteed. | ||||
 | Inside Front Cover $ 4500 Le 14.4 million | |
 | Inside Full Page $ 4000 Le 12.8 million | |
 | Full Page $ 2500 Le 8.0 million | |
 | Half Page $ 1500 Le 4.8 million | |
 | Quarter Page $ 900 Le 2.9 million | |
 | Center Spread $ 6000 Le 19.2 million | |
 | Listing Box $ 200 Le 640.000 | |
| | Inside Back Cover $ 4000 Le 12.8 million | |
 | Outside Back Cover $ 5000 Le 16.0 million | ........................... |
